Platform integrations
Shorter sales cycles
Compatibility is settled before procurement asks.
Solutions / Technology & integration partnerships
Be part of the products your customers already run
An integration settles the compatibility question, an embedded component puts you inside another product, and a bundle sells two things as one. Partnex helps you find the right platforms and vendors, agree who owns the customer and the data, and keep the integration alive as both products change.
Covers integrations and platform partnerships, embedded and white-label components, bundles and joint offerings, data partnerships.
In a technology partnership the hardest questions are who owns the customer and what happens when the platform changes.
Integrations are easy to announce and expensive to maintain. A platform may change its interfaces, build the feature itself or ask for exclusivity. A component vendor may disappear behind another brand. The agreement decides whether the partnership survives those moments.
What technology partnerships take
Hundreds of integrations compete for the platform’s attention
Being in the directory is the start. Being featured, co-sold and supported is what moves deals.
With Partnex
Partnex researches each platform’s partner programme and category gaps and writes the proposal around what the platform gains.
Roadmap risk
A platform that ships your capability natively ends the partnership overnight.
With Partnex
Research looks at each platform’s roadmap signals and history with partners before the workstream starts.
Data that crosses the integration
Customer data moves between the products, and the terms decide who may use it for what.
With Partnex
Term sheets set out the data roles and permitted use, and each change the partner proposes is explained.
Who owns the customer in an embedded deal
When your product ships inside theirs, the customer, the support and the renewal can all belong to the other side.
With Partnex
Each proposition states who sells, contracts, bills and supports the customer, before the economics.
Engineering commitments without a business case
Partners ask for integration work up front and revenue share later.
With Partnex
The exchange states who builds what, and ties any revenue share to an event both sides can see.
What a technology partnership can deliver
Embedded and white-label partners
Distribution inside another product
Your capability reaches their installed base, under their brand or yours.
Bundle partners
A larger deal with less to build
Two products sold as one answer.
Data partners
Better products on both sides
Information neither side could collect alone, exchanged under clear rules.
From objective to partnership strategy
Partnex maps the platforms, prepares the case for each partner team, and drafts the terms that cover data, support and change.
- Shortlists of platforms and vendors with their programmes and roadmaps
- Partner and product contacts at each
- A value case that settles customer ownership and data
- Integration and embedding term sheets
Objective
Native integrations with the three systems most of our customers run, within a year
Partnership strategy
- The core system most customers runIntegration
Compatibility decides the shortlist.
- An adjacent product for a bundleBundle
One answer for the buyer’s whole problem.
- A vendor that would embed our componentEmbedded
Distribution into an installed base we cannot reach.
Built for how technology partnerships work
Programmes and roadmaps researched first
Each platform’s partner programme, interfaces and direction are read before the first message, with sources.
Data and customer ownership settled in writing
Terms set out who owns the customer, what data crosses and what it may be used for.
Change handled
Notice periods and wind-down terms are part of the draft, and later changes are explained.
See where your partnerships stand
A free assessment of your partnerships against your competitors’, with the first new one already started for you.