National and regional distributors
Regional reach without your own sales force
Local stock, local support and purchasing relationships that already exist.
Solutions / Reseller & distribution partnerships
Sell through the partners your customers already buy from
Resellers, distributors and wholesalers hold the purchasing relationships in most markets. Partnex helps you find the right ones for each territory, agree terms that protect your margin, and keep the line moving.
Covers resellers and value-added resellers, distributors and wholesalers, retail and channel partners.
A distribution partner is a commitment for years, agreed in a few weeks.
Territory, exclusivity, margin and minimums are settled once and shape the relationship for the life of the product. The right distributor brings local stock, support and customers who already trust them. The wrong one blocks a territory while carrying a competing line.
What distribution partnerships take
A fragmented landscape
Each country and sector has its own distributors, from national groups to specialists, and the one that looks biggest is often captive to a competitor.
With Partnex
Partnex builds ranked shortlists per territory from what each distributor actually carries, with sources, and later suggestions leave out the companies you have already turned down.
Exclusivity asked for, minimums refused
Distributors want a wide exclusive territory with no commitments. Suppliers want commitments before exclusivity.
With Partnex
Term sheets are drafted with territory, exclusivity and minimums tied together, and the limits you set stay internal.
Pricing you may not control
Competition law limits what a supplier may say about resale prices and online sales, and a clause that crosses the line can undo the whole agreement.
With Partnex
The terms Partnex drafts keep territory protection within what the law allows and leave the distributor’s pricing free, and each change the distributor sends back is explained before you accept it.
Who owns the customer afterwards
The end customer, the aftermarket and the data are the points most proposals avoid and most negotiations stall on.
With Partnex
Each value proposition states who owns the customer relationship after the sale and who serves them next.
Lines that go quiet
A distributor that signed and never ordered is a cost that looks like a channel.
With Partnex
Sell-through expectations are part of the terms, and quiet partners are flagged for follow-up.
What a distribution partnership can deliver
Value-added resellers
Customers who buy a complete solution
Partners who sell your product inside a project or a bundle.
Wholesalers and retail partners
Shelf space and volume
Access to many buyers through one agreement.
Importers and country partners
Coverage in markets you will not enter yourself
A partner who holds the registrations, the language and the customers.
From objective to partnership strategy
Partnex maps the distributors in each country, prepares the case for each, and drafts terms with territories and minimums that protect your margin.
- Distributor shortlists for each territory, with the lines each carries
- Contacts in purchasing, product management and sales
- A value case per distributor
- Distribution term sheets with territories, minimums and support
Objective
Enter three European markets through distributors within a year
Partnership strategy
- Specialist distributors in each countryDistribution
Buyers expect local stock and familiar terms.
- Value-added resellers in your sectorReseller
They sell your product inside the projects they deliver.
- Online and catalogue partnersChannel
Smaller customers buy where they already order.
Built for how distribution partnerships work
Terms that protect the margin
Discounts, territories, exclusivity and minimums are drafted around your limits, which stay internal.
Clarity on what you may ask
Territory and pricing clauses are kept within what the law allows, so an agreement is not undone by one clause.
Every change explained
When a distributor returns a marked-up term sheet, Partnex explains what each change means for you.
See where your partnerships stand
A free assessment of your partnerships against your competitors’, with the first new one already started for you.