Technology licensees
Revenue from markets you will not enter
Another company makes and sells on your rights, in their field.
Solutions / Licensing & brand partnerships
Grow through what others build on your rights
A licence lets another company make, sell or use what you own, in a market or field you will not serve yourself. Partnex helps you find licensees who will actually sell, set the boundaries, and draft terms that keep the rights and the reputation yours.
Covers technology and intellectual-property licensing, brand and co-branded products, franchises and formats.
A licence is only as good as the licensee’s effort and the definitions in the agreement.
An exclusive licence to a licensee who shelves the product locks a market for years. A royalty base defined loosely is a dispute waiting to happen. The right licensee brings capacity and demand in a field you do not serve, and the right terms keep them active and keep your property intact.
What licensing partnerships take
Licensees who license to shelve
A company may license your rights to keep them away from a competitor rather than to sell.
With Partnex
Research looks at each candidate’s capacity to make and sell in the field, and terms include minimums that keep an exclusive licensee active.
Fields and territories that creep
A vague grant becomes a wide one in the licensee’s reading.
With Partnex
Term sheets define field, territory and the right to sublicense precisely, and each change the licensee sends back is explained.
The royalty base
What may be deducted before the royalty is calculated decides what you earn.
With Partnex
Terms define the base once, with a closed list of deductions.
Improvements and who owns them
A licensee improves your property and claims the result.
With Partnex
Ownership of improvements and the licence back to you are set out before signature.
Brand control
A product carrying your name that fails reflects on you.
With Partnex
Quality and approval rights are part of the terms, with a timeline so they do not slow the licensee.
What a licensing partnership can deliver
Brand and co-branding partners
Your brand on products you do not make
Reach and revenue from a product line built by a partner.
Franchise and format partners
Expansion without capital
Partners who operate your model in their territory.
Licensees of content and data
Time to market for your partner
What you have built becomes part of what they sell.
From objective to partnership strategy
Partnex finds the companies with the capacity to sell in each field, prepares the case for each, and drafts the licence terms that keep the rights yours.
- Shortlists of licensees with capacity and standing, with sources
- Licensing, brand and product contacts at each
- A proposition with field, territory and economics
- Licence term sheets with minimums, royalties and quality terms
Objective
Three licensees covering the territories we will not serve, within two years
Partnership strategy
- Manufacturers in regions outside our reachLicensing
They have the plants and the customers.
- A brand partner for an adjacent productCo-branding
Reach into a category we do not make.
- Operators for a franchise modelFranchise
Growth in territories without our own capital.
Built for how licensing partnerships work
Boundaries set in writing
Field, territory, sublicensing and the royalty base are defined in the term sheet, so the grant does not widen in negotiation.
Licensees who will sell
Research shows each candidate’s capacity and track record with licensed products.
Your reputation protected
Quality, approval and improvement terms are part of the draft, and changes are explained.
See where your partnerships stand
A free assessment of your partnerships against your competitors’, with the first new one already started for you.