Technology platforms
Shorter sales cycles
An integration settles the compatibility question before procurement raises it, and a marketplace listing brings in buyers who are already looking.
Solutions / Software & SaaS
Grow through the platforms your customers already trust
Integrations, implementation partners and marketplaces decide which software gets bought. Partnex helps you get into all three.
Software is bought through partners.
Buyers want tools that work with the systems they already run, someone to implement them, and a way to pay from a budget they already have. Products that are integrated, recommended and listed where the budget sits often win before a sales conversation starts.
What software partnership teams deal with
Every platform you want to integrate with already has hundreds of partners
A listing in a partner directory rarely brings customers on its own. The platform’s partner team decides who gets co-marketing, a featured place and introductions, and it decides on what the partnership does for the platform.
With Partnex
Partnex researches how each platform actually works with partners, which categories it promotes and where a gap is, and writes a proposal that leads with what the platform gains.
Integrators and consultancies choose what they recommend
An implementation partner builds a practice around a handful of products. Getting onto that list means showing them projects, margin and a reason to train people on your product.
With Partnex
Partnex builds a value proposition for each firm from its own practice areas and clients, and drafts the referral or implementation terms you can put in front of them.
Cloud marketplaces are becoming the budget
Buyers increasingly want to purchase through committed cloud spend, and a marketplace listing brings the platform’s procurement and legal process with it.
With Partnex
Partnex maps the marketplace as a workstream of its own, with the partner-team contacts and the co-sell case a listing needs to get noticed rather than buried.
Reseller terms that give away the margin
Discount tiers, deal registration, territories and minimum commitments are negotiated once and live for years.
With Partnex
Term sheets are drafted around the limits you set, with your negotiation notes kept on your side, and each change a reseller sends back is explained before you accept it.
A small team and a long list of partners
Partner-sourced pipeline is a line in the plan, and one or two people have to research, approach and follow up with every candidate.
With Partnex
Partnex prepares the research, the contacts and the drafts for every prospect, keeps every exchange on record and flags the conversations that have gone quiet.
Where the right partners pay off
Systems integrators
Enterprise deals you couldn’t staff alone
Implementation partners bring you into enterprise projects and deliver them.
Resellers and marketplaces
Reach beyond your sales team
Local resellers and cloud marketplaces cover regions and budgets your team can’t reach directly.
Referral and co-sell partners
Lower acquisition cost
A recommendation from a product the buyer already uses carries more weight than a campaign.
From objective to partnership strategy
Partnex breaks the target into the partnerships behind it, finds the companies that fit and prepares the first outreach, so your team can focus on the conversations.
- Ranked shortlists for each workstream
- Contact details for the right people at each company
- Outreach drafted for each partner
- Reseller term sheets ready to negotiate
Objective
Source 30% of new ARR through partners in 18 months
Partnership strategy
- ERP and accounting platformsIntegration and marketplace
Finance teams buy tools that sync with their ledger.
- Finance consultanciesImplementation and referral
Advisers shape which tools their clients adopt.
- Resellers in German-speaking marketsRegional distribution
They bring the language, the contracts and existing customers.
Built for how software partnerships work
Know each partner program before the first call
Research looks at how each company already works with partners and links to the sources.
Proposals partners want to answer
Each proposal starts with what the partner stands to gain.
Reseller terms you understand before you agree
Discount tiers, territories and minimums are drafted around your limits, and Partnex explains each change the reseller asks for.
See where your partnerships stand
A free assessment of your partnerships against your competitors’, with the first new one already started for you.