Distributors
Regional reach without your own sales force
Local stock, local support and purchasing relationships that already exist.
Solutions / Industrial & manufacturing
Reach industrial buyers through the partners they already buy from
Distributors, integrators and machine builders decide which products reach the plant floor. Partnex helps you win them over.
Industrial buyers rarely search for new suppliers. Their partners shortlist for them.
Engineers buy from the distributor they know, the integrator they hired and the components their machine builder approved. Win those partners and you are part of every project they touch, often for years.
What partnership teams in industrial companies deal with
Buyers don’t search for new suppliers
Engineers buy from the distributor they know, the integrator they hired and the components their machine builder approved. A product that isn’t in those catalogues isn’t considered.
With Partnex
Partnex maps the distributors, integrators and machine builders that stand between you and each group of buyers, and ranks them by fit with your product and region.
A fragmented distribution landscape
Each country and each sector has its own distributors, from national groups to specialist regional firms, and the wrong choice blocks a territory for years.
With Partnex
Ranked shortlists for each territory with sources, and new suggestions that leave out the companies you have already turned down.
Territory, exclusivity and minimums
Distribution agreements are negotiated once and shape the margin for the life of the relationship.
With Partnex
Discounts, territories, exclusivity and minimum commitments are drafted around your limits, with your negotiation prep kept on your side, and each change the distributor sends back is explained.
Design-in cycles run through engineering
Being specified into a machine or a line takes technical conversations over months, with the commercial agreement at the end.
With Partnex
Value propositions written for technical buyers with the evidence they ask for, and a record of every exchange so the commercial close builds on what engineering agreed.
Partnerships are handled on the side
In many industrial companies the sales director or the owner runs partnerships between everything else, without a team or a system.
With Partnex
Partnex does the preparation a partnerships team would do, so one person can run several distributor and OEM conversations at once.
Where the right partners pay off
System integrators
Specified from the start
Become a default choice in the lines they build.
Machine builders (OEMs)
Volume for the life of the machine
Once designed in, your component ships with each unit.
Industrial software platforms
Service revenue on top of hardware
Turn your product’s data into a subscription.
From objective to partnership strategy
Partnex maps the distributors, integrators and machine builders that lead to your buyers, and prepares the first conversations.
- Shortlists of distributors, integrators and OEMs
- Contacts in purchasing, engineering and partner management
- A value case for each type of partner
- Distribution term sheets with territories and minimums
Objective
Enter North America in 18 months without a direct sales force
Partnership strategy
- National and regional distributorsDistribution
Buyers expect local stock and familiar purchasing terms.
- Food and beverage line integratorsSpecification
They decide what goes into hygienic production lines.
- Packaging-machine buildersOEM
A designed-in component sells with each machine.
- Industrial IoT platformsTechnology
Plant managers want sensor data in the tools they already use.
Built for how industrial partnerships work
Distribution terms that protect your margin
Discounts, territories, exclusivity and minimums are drafted around your limits, which stay internal.
Credibility with engineers
Value propositions written for technical buyers, with the evidence they ask for.
Long cycles, clear ownership
Each prospect has an owner, and quiet conversations are flagged.
See where your partnerships stand
A free assessment of your partnerships against your competitors’, with the first new one already started for you.